Monday, October 28, 2019

Editing the Commercial

Today, our group started the editing process for our footage that we took last Thursday. We plan to use Pinnacle Studio 18 to edit our raw footage. With editing, we are able to organize any raw footage and cut out any unwanted footages and create a smooth and desired scenes for our commercial. However, a huge incident occurred during the beginning of the process. We were supposed to dump the raw footages to a computer but apparently on of the group member did not do it properly. Therefore, when we came back today, we were not able to find our file saved on the desktop. To add on, we didn’t know if it was the group member fault or the fault of the computers as these computers are old and is not the best condition as well. We started to get nervous as we were scared we had to retake every scenes again. We called Mrs.M over where she came and see what the situation was. Thankfully, our video was saved in the SD drive that we took videos on last Thursday.  With the same exact SD drive, we were able to locate the videos and properly dump this time.

So since we now have our footage back, we saved it to Google Drive as well just for the safety of this happening again. As these computers are not functioning properly, we were scared we will come back to class the next time and not locate our files. We saved it on Google Drive just for the convenience of all the group members as everyone is able to see it and edit it. We did not have a physical flash drive so that was our only option. After the hassle, we begin to start editing on Pinnacle Studio but again we ran into a problem. The Pinnacle Studio software was not functioning properly so we had to reboot it several times. As time was running out, we decided to just work on our blog as that what Mrs. M insisted on doing. After several time, we finally were able to open up Pinnacle Studios. To begin editing, we first have to import the footage. To import the footage, we begin by making an empty folder. Then, you highlight all of your files and drag them across into that folder. We then placed them at the box at the bottom of Pinnacle Studio. When we were filming we were sure to take a lot of extra shots so we had plenty of footage to work with. So if there was all my scenes we didn’t like, we were able to cut it out of the scene.

In the end, we did not have enough time to start our editing process as we just imported the files into Pinnacle Studio. Time was running out and we still haven’t finished our blog which was due dm before class today. Hopefully, we will be given time in the next class or else we would have no choice but to do it home. The problem with that was Pinnacle Studio is a paid software so that means for us to use Pinnacle a Studio on our own devices at home, we would have to pay for it. Nobody would want to pay for a software that we probably only use once just for the sake of this specific project. We were looking through all the different scenes we took at different locations however. Some we liked very much. There was some that looked really bad as the angle or the lightning was horrible. We were glad we took multiple shots of the same scenes as that was crucial so we don’t have to retake a scene in case we didn’t like it at all. My group was also thinking of background instrumental so we can play throughout our commercial as the people in the commercial had no dialogues so it would essentially be quiet when there is no sounds in our raw footage. We also plan out which scenes will be our first and what scenes will be our last. We want our commercial to look as professional as possible.

Tuesday, October 22, 2019

Storyboarding Blog

First Scene-
During this scene we will be filming the Nike shoes, specifically White Air-forces, for the commercial. The shot will be an extreme close up, and will be tracking the subject. The location for the shot is on the track as well. We wanted to include an aspect of athletics since Nike is mostly athletic apparel.

Second Scene-
The next scene we wanted to include for our commercial is someone walking with Nike shorts. The location for the scene is on the patio outside of the media center, as we wanted to create a social setting. Casual clothing is another major part of Nike’s brand and we wanted to make sure to incorporate that into our commercial. This shot is going to be a medium long shot.

Third Scene-
The third scene we wanted to include in our commercial was someone outside of the cafeteria at our school in a Nike shirt. This would be a medium shot.

Fourth Scene-
The fourth scene will be an actor going up the stairs with a Nike backpack. This scene will include a low angle wide shot. We specifically choose to include a backpack as most kids need one for school and we would be filming at our school.

Fifth Scene-
The fifth scene for our commercial will be all of the Nike apparel combined into once scene. This scene will take place on the senior patio and will include a tilt and will be a wide shot. We want to include every actor, the setting, and the Nike apparel all in this one scene.

Sixth Scene-
The sixth scene will be a black background with a Nike logo. Then a slogan such as “Just do it” or “Preparing student for education and athletics” will fade in.

*Each scene will last about 5 seconds and will have music in the background




Thursday, October 10, 2019

Planning Blog

As we have previously learned planning is an important part of the film making industry and process. Today we learned we would be planning our commercial for example the costumes, scenes, settings, and schedule. It is important that we commercial so that we can save time. Working out our shots and scenes in advance will ensure we are able to get everything done the day we have to film. Planning can also save money. For the commercial we need some props and filming equipment, which if we plan out what we need, will save time. Lastly, planning the scenes out won’t cause confusion during the filming process. Planning will allow for all the actors to know what they are doing and when to do it. Overall, planning as many advantages and a good plan for our commercial will save us time and money as well as  prevent confusion.

Props- Were going to be using Nike apparel for the commercial. Specifically, we will be using Nike shoes, Nike shorts, a Nike shirt, and a Nike backpack.

Costumes- The costumes for the commercial will nothing intentional except for the Nike apparel. As this commercial is focused on education and taking place at our school, actors will be wearing day to day wear and the Nike apparel. For example, the actor wearing the Nike shorts will wear a non-branded shirt as well as shoes. The same goes for the person wearing the Nike shirt, they will try and wear other non branded clothing.

Schedule-
10/7- We decided the topic for our commercial. This ended up being a Nike commercial, focused on how their apparel is worn at school. We researched about the brand as well as how other Nike commercials were portrayed and filmed. We also blogged about the process.

10/10- Were planning our commercial today. We will discuss how planning will help us in the long run as well as the props well use, costumes well wear, our schedule, locations, and a backup plan. We will also blog about the process (this blog).

10/14- On this day we'll storyboard. Were going to map out the steps we're going to take to produce the scenes. This will save time, money and prevent confusion during the filing process.

10/21- On this day we will film the commercial. The plan is to stick to the storyboard in order to complete the filming and to move on to the editing process. A person will be filming an actor wearing apparel while the others direct the actor to what they have to do. We will also post an individual blog going over what we did.

10/23- On this day we’re going to edit our commercial. We will put all the footage we have into Premiere Pro and edit.

Locations-
Nike Shoes- On school track
Nike Backpack- Going up the media center stairs.
Nike Shorts- The patio outside of the media center aka the “Crop Circles”
Nike Shirt- Outside of Cafeteria

Backup Plan- It is important to have a backup plan for filming process because we only have on day to film. As such, every location that’s outside and could have exposure to rain will be moved to a place with an overhang. For example, the track scene with the Nike shoes, will be moved to the bus loop as if they were jogging out to practice. We want to keep the idea of excessive associated with our commercial. Also, the cafeteria scene would be moved to the senior patio because we want to keep the idea of school and social interaction in the scene. Lastly, if one of our actors is absent and doesn't have the prop with them, we will find someone who in our media studies class with a piece of Nike apparel on to fill the scene.

Monday, October 7, 2019

Research Conventions & Codes

Today is October 7th, 2019 and today we had to decide the topic for our commercial. The commercial is one of our first projects of the school year and there is a lot criteria we have to meet. For example the commercial has to be 25-30 seconds long, the typical length of an ordinary commercial. Additionally, we learned the commercial would be due October 28th at 11:59pm and emailed to our class email. Lastly we had to pick from a certain set of topics including Nike, Starbucks, Dublin Donuts, etc. Other forms of topics included anti vaping commercials for the county or commercials for our school such as the programs offered there. After much deliberation, our group decided to do a commercial on Nike. We wanted to include various clothing items that kids wear in their day to day school lives. 

As previously stated, our group choose to create a Nike commercial for our first project. However this didn’t go without much debate. A pro to doing a Nike commercial is it’s a company everyone is familiarized with. Nike being such a large company, everyone in this day and age has hard of them company and likely has a price of apparel from them. Leading into my next point, props will be easy to find for the commercial. Asking around our group, we found that everyone had at least one piece of Nike apparel they could model for the commercial. Lastly, the group as a whole liked the brand image Nike presents. Nike supports education, equality, youth athletics and other various topics through the selling of their apparel. 

Fairly early on in class we had made the decision to do Nike as our commercial, so we had extra time to begin planning our commercial. First of all, we researched current Nike commercials and developed an understanding of how they were filmed or produced. Secondly, the group created an idea for how to film the commercial which is to film individual pieces of apparel. The first clip would be someone walking with Nike shoes. The second clip would be someone walking with Nike shorts or pants. The third clip would be someone walking with a Nike shirt. The fourth clip would be someone walking with a Nike backpack. Finally, the last clip would be us  all walking together with the Nike apparel which would then fade to a Nike logo and a closing statement. After creating a brief idea, we then assigned each individual with finding the Nike price they would be wearing.I’m 

Sunday, October 6, 2019

The Life Of Darren

            Before anything else, let me introduce the basics of myself. My name is Darren  and I'm currently 17 years old. Born on April 18, 2002 in Phoenix, Arizona, I was the first child for my parents. Although born in Arizona, I was raised up in the wonderful state, New York. Specifically Flushing, Queens, I would do all my elementary schools years there as well as 6th and 7th grade there. New York is wonderful because it a very crowded and busy state compared to my current state, Florida. Both of my parents are born and raised up in China but moved to the United States in their late 20s. I consider myself as Asian-American as my ethnicity is Chinese. I appreciate being Chinese as there are many benefits of being Chinese. Food is definitely one of them as almost all authentic Chinese parents knows how to cook Chinese dishes as they were raised up to learn how to cook at a early age from their parents. Although, asian parents are seen as strict and aggressive, my parents are surprisingly extremely calm and laid back.

            In addition, my personality is complicated. I have quite a bipolar personality as I can go from being mad to happy in a snap of a finger. I am a very outgoing and hyper person. However, it all depends on who I'm with as that is very important because many people tend to act differently due to the people they are around. I wouldn't say I have a anger issue but I do throw anger tantrum when I get extremely pissed but it been getting better as I mature day by day. My main hobby is collecting hype sneakers. I really adore fashion especially streetwear and because I feel sneakers is a major factor in a outfit, I buy many sneakers from all colors and styles. I like many sports but I love playing soccer and volleyball whenever I have the time. I started playing soccer when I was young as the friends I hang out with during that time would always go out and play soccer after school. I started loving volleyball when I joined my middle school boy's volleyball team and surprisingly I was very good at it. I love food and I will eat every food that is put in front of me regardless of what culture the food is from. I don't have any dislikes but I dislike hot weather as I hate being hot which explains why I mostly wear shorts and short sleeve shirts.

             Last but not least, I will shift to my educational aspect of my life. I spent all my elementary years at one school in New York. For my middle school years, I spent 6th and 7th grade in a middle school in New York as well but I moved to Florida with my parents mid year of 7th grade. I continue my 7th grade year and 8th grade at Sunrise Middle. Currently, now I'm attending Fort Lauderdale High School and part of their Cambridge Program. I am taking 3 AICE classes this year. I hope to pass all my AICE tests this year so I can receive my Cambridge diploma so I can look forward to my college years in the future.